30 black-and-white logos that are convincing as achromatic version

The power of a good contrast

Mai 21st, 2014, 11:16 am

A logo must always work in its black-and-white version. The reason? Simple. So it gives a good image of your company in faxes, photocopies and printed material rather than just on high-quality print.

The opposite, however, is also a challenge. Making B&W logos look as good as coloured ones in high quality print is not an easy thing. B&W logos must come with clean lines and clear surfaces because they must stand out from the rest without the support of colors.

Black & White Logo Collection

Designer: Emir Ayouni und Simon Ålander

Designer: Emir Ayouni und Simon Ålander
© Emir Ayouni und Simon Ålander

33id Ut

Designer: Stephane Sommer

Designer: Stephane Sommer
© Stephane Sommer

Photocolor

Designer: pubblimedia

Designer: pubblimedia
© pubblimedia

Nano

Designer: Enso

Designer: Enso
© Enso

Pyramids

Designer: V Alves

 Designer: V Alves
© V Alves

Black & White Logo Collection

Designer: Emir Ayouni und Simon Ålander

 Designer: Emir Ayouni und Simon Ålander
© Emir Ayouni und Simon Ålander

Ultramet CPT

Designer: LuBeraDesign

 Designer: LuBeraDesign
© LuBeraDesign

Rehab

Designer: MikeClewer

 Designer: MikeClewer
© MikeClewer

Black & White Logo Collection

Designer: Emir Ayouni und Simon Ålander

 Designer: Emir Ayouni und Simon Ålander
© Emir Ayouni und Simon Ålander

MUSICAFE

Designer: sbdesign

Designer: sbdesign
© sbdesign

 

Black and White Tip # 1: Simple shapes

Because colour is missing, we need to convince with forms. These should stand out clearly. In this example, a square with the Rectangle Tool has been raised and rotated 45 degrees with Edit> Transform> Rotate . A second, smaller form with Front Shape subtract is being used for the frame.

schwarz-weisses-logo1b by Dirk Metzmacher

With Ctrl + J the form is copied and moved with the Move tool to the right side. Combined with some text, the prototype design is already quite impressive.

schwarz-weisses-logo1 by Dirk Metzmacher

 

Optical Strength

Designer: felro

Designer: felro
© felro

Dotmonster

Designer: Alen Pavlovi

Designer: Alen Pavlovi
© Alen Pavlovi

Bee

Designer: AlexanderSpliid

Designer: AlexanderSpliid
© AlexanderSpliid

Act

Designer: George Bokhua

Designer: AlexanderSpliid
© George Bokhua

Audio Theatre

Designer: sbdesign

Designer: sbdesign
© sbdesign

Bird Love

Designer: Mike Erickson

Designer: Mike Erickson
© Mike Erickson

Moonstruck Trumpeter

Designer: Type and Signs

Designer: Type and Signs
© Type and Signs

Holeon_1

Designer: Type and Signs

Designer: Type and Signs
© Type and Signs

M – MEGABRAIN

Designer: tausendsasser

Designer: tausendsasser
© tausendsasser

Tlbc unused version

Designer: nido

 Designer: nido
© nido

Black and white Tip # 2: Complex shapes

It is of course far more complex in black and white logos. Here you can see a stylized cyclist with forms arranged in a circular manner that makes him the centre of attention. The speed is achieved by horizontal strips, which protrude out of this circle shape.

schwarz-weisses-logo2 by Dirk Metzmacher

 

Invisible Agents

Designer: AlexWende

Designer: AlexWende
© AlexWende

VOOV

Designer: VOOV

Designer: VOOV
© VOOV

Version 2 Logo

Designer: James Cullen

Designer: James Cullen
© James Cullen

FORESTAL

Designer: iLune

Designer: iLune
© iLune

Barefoot

Designer: morecolor

Designer: morecolor
© morecolor

Curve

Designer: Rouzbeh Firouzmand

Designer: Rouzbeh Firouzmand
© Rouzbeh Firouzmand

MousTacho Bell dog

Designer: Peter Vasvari

Designer: Peter Vasvari
© Peter Vasvari

FastClick Solutions

Designer: andreiu

Designer: andreiu
© andreiu

Alone

Designer: onetreeink

 Designer: onetreeink
© onetreeink

Umbrella foundation

Designer: designabot

Designer: designabot
© designabot

Black and White Tip # 3: Grayscale

It should be said that in addition to pure black logos, you can of course use the grayscale to make the shape a bit more varied.
schwarz-weisses-logo3 by Dirk Metzmacher

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