The OTHER side of a business card

Smooth marketing tricks for business cards

Juli 30th, 2014, 10:39 am

Business cards have two sides and, believe it or not, the OTHER side is as important as the main one where we usually write all the information. Indeed, the often forgotten back side of a business card may mean the difference between your card making it to a wallet or purse and it being tossed to the garbage as soon as you turn around.

Do you want your business cards to make it to their destiny? In this article we bring to you a compendium of ideas to get both sides to play to your advantage!

Artistic Backgrounds

One great idea is to give your customers a walking piece of art. Hard to achieve but an outstanding result would make your card really hard for others to throw away.

Doodling Vincent van Gogh

Designer: Artotem

Are you a true artist? You should definitely aim for true artwork inspired on your favourite world artist, like this Van Gogh inspired business card! Hard to beat.

Business Card by Artotem
© Artotem

biz

Designer: William Ismael

Are your customers into the hipster world? Try an abstract version of a nice photo. This example uses a special pattern to achieve it, but you can also pixelise it, blur it or modify with any other filter that you may like.

Business Card by William Ismael
© William Ismael

Business Cards

Designer: Jason Carne

The option of going the extra mile is, of course, always open. Check this amazing pattern to maximise the effect of the touch against the skin. Although not manually crafted, you can get many different kind of special coatings through print24.

Business Card by Jason Carne
© Jason Carne

Artist Business Card Vector Graphic

Designer: dryIcons

No artistic skills whatsoever? Fair enough. Just splash a couple drops of e-ink on a blank canvas until you achieve a nice result! It may not be as effective as the last three options but it will definitely make your card stand out – unless your competitor is Pablo Picasso.

Business Card by dryIcons
© dryIcons

Statements/Messages

Even if you have the imagination for an awesome idea maybe you are not Pablo Picasso. How about a nice and unique statement on the back of your card?

Oliva Dentistry Logo and Materials

Designer: Mike McDonald

Everybody loves a smile. There are a million excuses to give them one through your business card!

Business Card by Mike McDonald
© Mike McDonald

Obsessive Behavior

Designer: Marian Bantjes

Does your profession require of an special, almost obsessive, attention to details? Show that you have the attitude for it through a truly detailed background.

Business Card by Marian Bantjes
© Marian Bantjes

Kaiami

Designer: Kaiami

Sometimes your name is the most powerful message that you can convey! Make it stand out through a caricature!

Business Card by Kaiami
© Kaiami

Business Cards

Designer: PixEden.com

Text. Text. Text. Transfer the keywords that you want your customers to identify you with in a smooth way: on your business card’s background.

Business Card by PixEden.com
© PixEden.com

Useful Time-Fillers / Activities

Appeal to your customers persona by giving them something that they will find helpful or entertaining. You will be the one that had that unique idea that turned a moment around for them. Talk about having an unfair advantage!

Word Search

Designer: Ryan Barton

Be cheerful and play a game! Not adviced for business people that need to remain on the serious side of things though!

Business Card by Ryan Barton
© Ryan Barton

Maze

Designer: André da Loba via Dolce Press

And yet more games, this time however with a little more of graphic design input. Yet the point is the same, giving your customers a fun challenge that will make them want to keep the card at least until they solve it – which should give you enough time for them to memorize a memorable email.

Business Card by André da Loba via Dolce Press
© André da Loba via Dolce Press

Interactive Cut-Out Cards

Designer: Y&R Thailand

What if your clients are too serious for games? Give them an activity then. If it is related to your business, it will help you to look different from the rest.

Business Card by Y&R Thailand
© Y&R Thailand

Report Card

Designer: Yiwen Lu

Fair enough, this example is not exactly a business card, but you could easily implement it into one. Do your customers need information? Prices, items, availability, statistics! You name it! Just give it to them in the back of your business card and make it virtually impossible to throw away.

Business Card by Yiwen Lu
© Yiwen Lu

Products/Services and Brand Awareness

Business is business. Sometimes we have to remain within the boundaries of our industry. If that is your case, use your card’s backside to re-instate your brand, mission, products or services!

Screaming Peach card

Designer: Tomasz Stasiuk

Add a little humour to your products or services – especially if they involve a little pain ;)!

Business Card by Tomasz Stasiuk
© Tomasz Stasiuk

Recipe

Designer: Food For Design

With the right information for your target market your business card becomes almost impossible to throw away! Are you a chef? Include a recipe like in the example! Fitness trainer? How about an example routine? Store? Try a list of health items!

Business Card by Food For Design
© Food For Design

She Dances Promo Card

Designer: Evan Courtney

Are you part of a volunteeer organization or NGO fighting for a better world? Be straightforward and state the problem you are fighting to solve… or your mission.

Business Card by Evan Courtney
© Evan Courtney

No More Nylons

Designer: Jodi Womack

Just as for NGOs, companies can also put forward their objectives. It just needs to be done in a less shocking way so that people will feel identified with your company!

Business Card by Jodi Womack
© Jodi Womack

We do not own any of these designs. This is just a collection for your inspiration. Our sources are as stated. If you feel like we used your design wrong, please contact us.

JB

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