Red Cross| First Aid #RappedUp Volume 1 | Video of the week

Cry cry cry! Give give give!! How many sorrowful adverts for fund raising campaigns have you seen so far? Advertising copywriters know how to reach their targets by playing with our sympathetic feelings. But, sometimes, a creative and original idea can produce a bigger impact. The new British Red Cross’s TV advert showing baby and kids hip-hop singers will make you dance and sing and why not, give give give!!!