Why offline marketing campaigns are not old-fashioned
Postcards almost seem like forgotten print products these days. The internet allows us to communicate fast and effective. So why should you add postcard mailings to your marketing strategie?
It’s simple, cheap and effective. Postcards are tangible. People can touch, feel and relate to them.
Unlike emails postcards are likely to be put on bulletin boards as memories. As a business this is a good chance you should use to boost your reputation.
Don’t know how to start? We help you with some first steps to a successful postcard campaign.
1. Target your customer
First of all you have to target your audience. Think about who you want to reach and what to achieve. You also have to gather relevant addresses. First choice is obviously your own database. Another one is to buy addresses from trustworthy companies where people gave their consent to receive mailings from third parties, which is you in this case. In all cases check the laws and regulations that apply to mailings in your country.
Another great way to spread the love is to spread them in your local area. This of course works best with a strongly local target audience. If you want people to pick it up you should make it funny, compelling and or useful. Here’s a great collection of example designs.