You might already have seen this awesome Pepsi commercial. NASCAR driver Jeff Gordon pretends to be an insecure customer and went on a test drive with an innocent car salesman. After a bumpy start he shows his skills off. The car salesman is not very amused. See the video for the entire story!
Pepsi MAX & Jeff Gordon “Test Drive” commercial | Video of the week
08.04.2013, 11:22Google wants some form of self-driving cars on roads by 2018
12.02.2013, 10:32Google is working hard on its self-driving car technology, but it will still be several years before robotic cars drive themselves on a regular basis.
Anthony Levandowsky, Google’s self-driving car tech project manager, recently spoke at a meeting for the Society of Automotive Engineers where he said the technology may be ready within half a decade.
“The improvement can be such that we can make cars that drive safer than people do,” Levandowsky said.
“I can’t tell you you’ll be able to have a Google car in your garage next year. We expect to release the technology in the next five years. In what form it gets released is still to be determined.”
Despite all of the company’s tests into self-driving cars, Google isn’t interested in breaking into the car manufacturing business.
Instead, Google’s focus is on engineering the software to make self-driving cars possible and reliable, then distributing that technology to the automotive giants of the world.
“We’re really focusing on building in the reliability so we can trust and understand the system will perform safely in all conditions,” Levandowski added.
“How can you trust the system? How do you know how it can perform? How do you design it with proper processes in order to understand and minimize failure? How do you bake into a car redundant braking?”
As if making a car that can drive itself weren’t enough of a challenge, the software would have little leeway for errors if it’s really meant to be safer than a human driver.
Assuming Google’s robo-car technology is ready in the next five years, there is no guarantee that the legal system will be ready for the shift.
Even if the cars are safer drivers accidents can still occur, and in those cases there are questions as to who is liable on an insurance claim.
“It’s a legal morass right now, and unfortunately it will take court decisions to work this out,” president for the Insurance Information Institute Robert Hartwig said at the SAE meeting.
“Right behind the first autonomous vehicle is the first autonomous vehicle ambulance chaser,” he said. “They will be there faster than you can imagine looking for any sort of accident that might be attributable to a deep pocket.”
Technology often advances at a much faster rate than the laws which govern it, and self-driving cars do not appear to be an exception to that rule.
That goes back to Levandowski’s statement about form. The technology may be ready in five years, but its introduction will likely be far more gradual before cars can become completely autonomous.
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20.08.2012, 14:55The new Smart advertisement was produced by German agency BBDO proximity and shows a connection between plastic surgery and cars. Check it out now!
Google’s self-driving cars to hit the road within 10 years?
26.04.2012, 14:10Google has been showing off its brand of self-driving cars to car designers and hopes to see them on the road by this time next decade.
Anthony Levandowski, Google’s auto tech lead, confirmed to the Wall Street Journal that “We’re talking to every car company to see what their level if excitement is.”
But before you get too excited, he went on to say that there is still a long way to go down the auto-road before the cars will be on the streets – “millions of miles” of testing, in fact.
Road less travelled
But then, taking driverless car fans on a rollercoaster of emotions, he then added that the system should be hot to trot “much sooner than next decade. If not, shame on us as engineers.”
The company hasn’t quite figured out exactly how it’ll use the automaton car technology though, mulling over options including partnerships with car makers, aftermarket installations or even free as part of a Googley bundle – although Levandowski was quick to add, “I’m not suggesting we’re going to do that.”
The main problem is that Google isn’t sure yet exactly how to ensure that drivers get ample warning should the system fail.
Pretty big problem, that.
See related stories from techradar.com

