15 years ago mobile devices with sms functionality were considered a life changing technological achievement and people who owned one belonged to the avant-garde or were simply yuppies. Nowadays almost 80% of the world population are connected by mobile phones and available everywhere and every time. This progress is a great opportunity for small and large businesses. We show you how to use it.
Bring your business to the social frontline
Put yourself in your customer’s shoes: you’re in town and want to grab some nice and delicious food. You just log into a location service on your mobile and it shows you how nearby restaurants were rated, what your friends think about it and if there’s a voucher to pick up for free. This is where your company has to take the initiative. The more active you use the possibilities of location based social networks e.g. by offering discounts, the more likely it is that people check-in at your location next time.
Quality beats quantity
The realm of location based networks has become rather extensive lately. However, you should not engage on all services randomly, but concentrate on the ones which work best for your business. This always comes down to a bit of trial and error. To make the decision a bit easier we introduce you to the 7 most relevant location-based online services.
