James Cameron: I would post-convert all my old movies into 3D

10.09.2012, 11:36

Director James Cameron has revealed that if money was no option, then he would retrofit all his movies into 3D.

Speaking at the launch of Titanic on 3D Blu-ray, Cameron revealed that his love for 3D has not changed and would happily convert all his older movies into 3D – unfortunately it just doesn’t make economic sense.

Answering a question put to him by TechRadar, Cameron hinted that we may well see some of his older movies get a 3D makeover – like Titanic – but not all.

“I would post-convert all my legacy titles in 3D, our team is well versed in this now but it really is a term of economics,” said Cameron to TechRadar.

“It cost us $18 million to post-convert Titanic, so it really only works if you are going to do a full on re-release in cinemas. Fortunately for Titanic it was a financially successful re-release so it justified the expenditure.”

So, would any of his other movies make financial sense in 3D? It seems that we may well see Ahnold in 3D, but that may well be it.

“I don’t think we could justify the expenditure for post-converting The Abyss, for example, but we might just be able to justify it for Terminator 2… maybe.

“Fortunately we don’t have to do it for Avatar.”

Titanic is out now to buy on 3D Blu-ray and will come bundled with upcoming Panasonic home-entertainment systems.

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Exclusive: James Cameron: The BBC needs to muscle in on 3D

12.09.2011, 13:26

TechRadar met up with director James Cameron at this year’s IBC, where he explained to us that one of his next projects will be with the BBC.

Cameron is teaming up with the BBC for a big screen 3D version of Walking With Dinosaurs, a partnership he hopes will show the broadcaster that it needs to push ahead with 3D or it will fall behind the rest of the world.

“Walking With Dinosaurs is a theatrical motion picture so it will be in the IMAX in the UK and in digital 3D. We had a very good meeting with the BBC, where we said we could be doing all kinds of things together,” said James Cameron to TechRadar, when we met up with him at IBC.

“The BBC has held back a little bit with 3D, where as BSkyB has jumped in and ESPN has jumped in. All these broadcasters have varying degrees of excitement for 3D.”

Walking with dinosaurs

Cameron explained to TechRadar that the BBC should not be as cautious about 3D as it has been, as once 3D production costs reduce, there will be an influx of 3D content from other broadcasters.

“The point I made to the head of BBC was that you can’t hold back indefinitely. You have to muscle in on this; you have to learn how to do this.

“This is what broadcasters are starting to wake up to that 3D is going to happen as soon as the cost deltas between the normal 3D productions and 2D productions start to reduce.”

The BBC’s first public 3D venture happened this year with the Wimbledon finals.

It will be partnering with the Cameron | Pace group and using some of the technology that was used on Avatar.

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Jeffrey Katzenberg gets 3D Visionary award

29.08.2011, 10:09

Jeffrey Katzenberg is to be the very first recipient of the 3D Visionary Award, which is to be presented to the CEO of DreamWorks at the 3D Entertainment Summit in September.

The summit is a place where bigwigs in the 3D industry get together to discuss how things are going.

Now in its fourth year, it covers everything 3D-related, from theatrical, mobile, home entertainment, gaming, advertising and broadcast.

Katzenberg will be showing off a few 3D goodies at the event, which is taking place in Hollywood, and James Cameron and Sony Vice President Mick Hocking are among those speaking.

3D’s greatest advocate

3D hasn’t exactly set the world on fire in 2011, but 3D movies do still ride high in the box office and the movie and home entertainment industry is still collectively behind pushing the format.

Speaking about Katzenberg’s 3D award, Bob Dowling, the Summit’s co-producer said: “No one is more knowledgeable or passionate about the global possibilities of 3D entertainment than Jeffrey.

“As we mark our 4th anniversary with a major expansion of our programming and sponsor list, it seems a most propitious time to honour 3D’s greatest advocate and to thank him for being such a huge supporter of the Summit since its inception.”

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