In times of the Internet and the constant exposure to visual treats it is harder to get people’s attention with “simple” print material. You have to go beyond the bland display of facts to make a difference. This is especially true for the tourism industry. Consumers can’t sample a tourism product and need to be convinced on an emotional level.
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Print Media in Tourism
13.07.2011, 11:0033 infographics you shouldn’t miss
12.07.2011, 9:55Information graphics, also known as infographics are a visual representation of information. They focus on short and precise data and the most important facts are displayed in picture elements.
This could be graphs, maps or organigrams. The following 33 informative and creative infographics show how text and picture elements are put together. Topics are the history of beer, comparison of storage mediums and best Twitter apps. Most of them are very detailed so it’s worth to look at a version with highest resolution. Enjoy some good entertainment!
9 benefits of business blogging
06.07.2011, 10:09Blogging is a wonderful medium to spread your word, drive traffic to your website and provoke interaction. It’s your mouthpiece in the worldwide web and gives you the chance to involve your audience.
How to use Twitter for Business Marketing Part 2
29.06.2011, 9:41Twitter has sheer endless advantages for businesses as well as for “regular” users. It boosts traffic for your blog or website, it helps you build your brand and raise awareness, you can promote your content faster and more effective, you find new audience, you get new inspiration and not to forget: it’s fun and you learn a lot. In our article last week we helped you with a 5-step instruction to get your own Twitter account started. You can read it here.
30 Creative Brush Sets for Adobe Illustrator
21.06.2011, 9:10The professionnal vector program Adobe Illustrator can be extended and tweaked in all manner ways. Brushes, are especially popular as they offer simple options for great results with relative ease.
The examples in this collection are perfect tools for the creative work of an illustrator. They include everything from floral elements and grungy shapes to multicoloured streaks and icon sets for instant use. There should be something for almost everyone.
Do you know your customers?
15.06.2011, 10:02Remember the last time you talked to your customer about expectations referring to your business? You can´t? Then you better start getting to know your clients.
Audience Segmentation is what you have to focus to develop the best and most efficient marketing strategies for your business. We give you a little start-off aid.
1. Potential customers
There is a difference between consumers and businesses. Companies usually spend more money, aim for long-term relationships and have a higher contract volume, whereas individual consumers are unpredictable and their order volume is instable.
That doesn’t mean you have to choose one of these customer groups, just make sure you decide what is best for your company. It also helps to know if your product rather appeals to consumers, businesses or both.
30 fascinating Illustrator text effects
14.06.2011, 9:18Creating cool lettering for flyers or posters belongs to the everyday routine of professional illustrators. In this overview of high quality text effects for Adobe Illustrator you’ll certainly find loads of inspiration for your own projects.
Letters become distorted and chunky. They turn into smoke, plants or juicy pieces of cake. Others get some emphasis by adding a 3rd dimension for plasticity. There really is a directly applicable example for almost every case of use. Detailed instructions allow even beginners to achieve the presented outcomes.
Enjoy!
32 marvelous digital Science Fiction paintings
07.06.2011, 8:46Discover the worlds within fictional arts and have a look at the future. You might have guessed we are talking about Science Fiction. Cool space ships, robots and fabled creatures wherever you look. The designers behind the following digital art paintings are true masters of the trade. Maybe you can draw some inspiration from these amazing examples.
Despite the magnitude of styles in which the vehicles and creatures are displayed it’s almost always done with Adobe Photoshop. However, you’ll also pieces where the artists applied 3D software like Cinema 4D or 3Ds Max. The results are amazing in all these cases.
