9 benefits of business blogging

Blogging is a wonderful medium to spread your word, drive traffic to your website and provoke interaction. It’s your mouthpiece in the worldwide web and gives you the chance to involve your audience.

Here are 9 benefits of growing your own business blog.

Customer engagement

Good content leads to user reaction and encourages people to connect to you.
Clients who are actively involved are likely to be loyal. It usually comes down to this: “Content is the key to engagement”.

Networking

Staying in contact with customers and business associates usually takes a lot of time. However, blog entries are quickly written and can reach a wide and varied audience anytime and everywhere. This makes it easier for you to communicate effectively.

Relevant Source

Offering informative and interesting content makes your blog a source of knowledge. People looking for specific information will thankfully read your entries if you provide a solution for their problems. If it’s topically connected to your own vertical it’s even better as you might be able to harvest more conversions from your content seed.

Up-to-date

Constant research in your market and related segments helps you to be informed about novelties and you spot trends and changes much faster. This should be a great help in providing relevant content.

Reputation

Relevant content boosts your credibility as an expert. Help your audience with your knowledge e.g. create tutorials and people will contact you first when having a problem (behold relevant source).

Dynamic content

Nothing is worse than obsolescent and bland topics. Blog posts are also an easy way to update your website on a regular basis, which makes it more interesting for the tiny little bots sent out by search engines, such as Google. Bots check your content on a regular basis and if the content is not changing it influences your page rank badly. Read more about how search engines work.

SEO

Experts know: “Content is king”. A blog provides further categorized text content combined with additional functions like comments, RSS and trackbacks, which makes it a viable source for search engine ranking and improves the visibility of your website. For further information about Search Engine Optimization we recommend searchengineland.com.

Social Sharing

People share your content with others if they like it and you can also share interesting articles and subjects rapidly. Make this process as easy as possible by embedding the Facebook Like-button, the Tweetbutton or even new ones like Google +1 if you wish so.

Low Costs

Integrating a blog into your existing website is a good addition to your Social Media marketing. Setting up a blog with WordPress is easy and basically free of charge. However, if you don’t have a proficient web design team in-house you should consider outsourcing the set-up and maintenance.

There is no doubt that blogging is a big advantage for your marketing strategy and reputation management.
The key is making the blog work for you. With a little time investment and content love you’re going to rock your business :)

Are you already a constant blogger and want to share some tips&tricks with us? Don’t hesitate to comment and tell us about your experiences with blogging.

LS

© Image by Daniel Henríquez on Flickr