AXE PEACE | Video of the week

Start the week with a „Zen-like“ kind of feeling with Axe’s latest superbowl commercial. The message: make love, not war! Who could disagree? In addition, the execution is flawless, going directly into topics that we usually try to avoid but reminding us that love can really conquer it all.

Now, since we are on the topic, interesting marketing twist Axe took with this commercial being very different to their usual ones. Take a leap and give us your thoughts!

Enjoy watching!