From video to users to revenue, it's winning
Facebook is on a roll, posting strong Q4 2015 figures and reminding us why it’s the king of social media.
The king of Social Media
Let’s start with video: We watch a lot of it on Facebook. CEO Mark Zuckerberg divulged that 100 million hours of video are viewed on the platform per day.
To that end, Zuck said Facebook is exploring „ways to give people a dedicated place on Facebook when they just want to watch videos,“ what could perhaps be a direct competitor to YouTube. This dedicated space has been discussed by Facebook before, but perhaps the firm is close to unleashing it to the wild.
Of the company’s users, 500 million are viewing video everyday. The company has created 360-degree videos and is worked to connect people with more videos they may be interested in watching. It’s clearly an area Facebook is keen to keep growing, and we’re sure to see more features around video as well as bigger viewing numbers as the year goes on.
As for its other figures, there were 1.04 billion daily active users on average in December 2015, up from 1.01 billion in September 2015 and up 17% year-on-year. Monthly active users are now 1.59 billion as of December 31 last year, up 14% YoY.
COO Sheryl Sandberg spoke about the „shift to mobile“ during the company’s earning call, and Facebook has the numbers to back it. Mobile daily active users on average for December 2015 hit 934 million, up 25% YoY, while monthly mobile actives reached 1.44 billion, up 21% YoY.
Even more important to Facebook – at least to its investors – is that the company is making more money per user. It’s average revenue per users (ARPU) worldwide was $3.73. In the US and Canada, that number is $13.54 and in Europe $4.50. In all regions it tracks, ARPU was up YoY. So, while Facebook’s user base is growing (largely in developing regions), it’s also seeing growth in how much it makes per users, primarily through advertising. Its ARPU for developing regions also grew YoY and quarter-on-quarter, meaning the firm can expect to earn more from users in these areas as time goes on.
Facebook Lite, a stripped-down version of the service designed for lower powered phones, has 80 million users.
As for how much money Facebook made, the company generated $5.84 billion in revenue, besting Q4 2014’s $3.85 billion.
Facebook called its quarter „strong,“ and while it wasn’t record-smashing like Apple’s latest, it bodes well for the social network, which is about to turn 12, for the foreseeable future.
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