Interview with Lisa Lloyd

03/23/2017

Discover a colourful Paper Craft world!

Lisa Lloyd is a designer and has worked for many renowned companies. She combines her handmade Paper Craft models skillfully with 2D elements. Then she photographs the results and puts them on her website.

The food tourist

Source: Lisa Lloyd

We are curious and want to know more! That is why we have asked Ms Lloyd for an interview about her work, her inspiration and her personal experiences. Have fun with this little insight into the colourful Paper Craft world of Lisa Lloyd!

I think everyone in a creative job feels vulnerable at some point in their career.

print24: Please introduce yourself. Who are you and what are you doing for a living?

Lisa: Hello my name is Lisa Lloyd. I’m a paper crafter, graphic designer, illustrator and mum of two. I create illustrations and designs for commercial projects, animations, branding, etc.

print24: Where do you get your inspiration from?

Lisa: Everywhere! I used to go to lots of exhibitions, shows, etc., but since having kids I find that I see more now online. I think Instagram is great for seeing what’s happening right now. It feels really immediate and inspiring. Also you get to see people working and their work in progress which is fascinating too.


Moonpig 'flowers'

Source: Lisa Lloyd

print24: How do you work? What are the steps and tools to create your paper craft models?

Lisa: Every job is different, but on the whole I normally I sketch the idea out for approval from the client. I then build my paper model, sending my work in progress as I go. I think it’s really important to do this with the client. As the models take shape there are elements that can’t be changed further down the line, so it’s good to hear their thoughts before it goes too far. Once the final model is approved I photograph it myself using my small flash kit and then composite the final elements in Photoshop and Illustrator.

print24: How long does it usually take for a paper craft to be finished?

Lisa: It definitely varies depending on the level of detail required … my blue tit for example took 3 1/2 days to make and then half a day to photograph it, so 4 days from the start to final delivery.

print24: Do you have a favourite piece of your work? If so, which one is it and what does it mean to you?

Lisa: Probably the blue tit as it felt like a real challenge. I needed to work from photographs which made it tricky to work out the shape of the wing without seeing it in real life.


Waitrose Weekend Magazine

Source: Lisa Lloyd

print24: What does your daily routine look like?

Lisa: I get up and get the kids ready for the day. Take my son to school and take my daughter to nursery or my mum and dad come over to look after her. I then head over to my studio which is 5 mins walk away from my home and get to work. I share my studio with a lovely and very talented painter Chris Kettle.

Just keep practicing and experimenting and keep pushing things forward as much as possible.

print24: Apart from design, illustration and paper craft, do you have any other passion?

Lisa: I love going to shows, gigs and festivals but realistically my passion is my family and kids at the moment. We love to go to the beach and get outside as much as possible.

print24: How would your friends describe you?

Lisa: Probably a bit bonkers and hopefully loyal and loving!


An avocado a day...

Source: Lisa Lloyd

print24: Do you have any advice for fellow artists and those who want to become artists?

Lisa: My advice is to not give up. I think we all have self doubt, there are days when I think I’m good at what I do and others when I feel like I’m useless. I think everyone in a creative job feels vulnerable at some point in their career. The other thing I would say is just keep practicing and experimenting and keep pushing things forward as much as possible.


Waitrose Weekend Magazin

Source: Lisa Lloyd

print24: Any inspiring closing words?

Lisa: I’ve learnt all my most valuable lessons from my mistakes and ‚failures‘, just keep going through the tough times!

print24: Thank you very much for this interview!


You can find more of Lisa’s work on her website or Instagram!
Lisa Lloyd’s website
Lisa Lloyd’s Instagram

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