The comeback of printmailing

Often, everyday life is dominated by digital media. This makes it all the more important to offer customers a unique brand experience. An experience that stands out from the competition and leaves a lasting impression on customers. While some companies rely on a purely digital customer approach whose advertising attempts can be easily clicked away, others benefit from qualitative print products that make brands more experienceable again and user promises more tangible. Print mailings thus offer a promising brand experience, which has helped the analogue advertising medium to make its big comeback today. What print mailings are, what advantages they offer for you and how print messages can be successfully implemented, you can find out in our blog post.

What is a print mailing?

A print mailing is the sending of advertising material by post. However, a classic sheet of paper with an advertising message on it is no longer sufficient. In order to reach your customers in the long term, creative flyers and cards or a box with a small gift inside are more effective alternatives. A print mailing can also consist of a combination of different components. The only important thing is that the choice of the right means always depends on the advertising message and the target group.

The unique advantages of print mailing

It is obvious that the continuous development of marketing investments in online advertising helps to achieve immense reach at comparatively low advertising costs and contact prices as well as precise measurability of campaign performance. However, the unique marketing opportunities of print mailing should not be neglected. Especially not if customers have already developed a high resistance to digital ads.

Print mailings attract a lot of attention

Due to the continuous abandonment of analogue advertising measures, the mailboxes of many customers are yawning empty - and it is precisely this circumstance that needs to be exploited with the help of appealing print mailings.

While you compete with dozens of competitors for the attention of your target group in the digital environment, print mailings provide an excellent stage for your brands and products. They may even offer a welcome change from the rest of your customers' boring mailbox content.

Print mailings make customers feel valued

Many companies advertise with the promise that their customers' satisfaction comes first. However, it is not uncommon for this promise to be broken, which calls into question the credibility of some companies. To effectively communicate to your clients that customer focus is a true company value for you, sending print mailings is the appropriate way. Sensory research has already established that the sense of truth is directly linked to the sense of touch. For this reason, recipients perceive haptic print messages as more trustworthy.

Print mailings create a distinctive brand experience

Another advantage of print mailings is that they create a unique brand experience. This is created by appealing to several senses. The more senses that are addressed, the more likely it is that the message will be anchored in a person's memory. For example, a distinctive scent, an unusual feel and an individual design ensure that your brand and offers are remembered. At the same time, your customers associate the quality of the mailing with that of your products and services. Therefore, when designing print mailings, it is essential to use high-quality materials and printing techniques.

Tips & tricks for a successful print mailing

The conception of an effective print mailing involves several challenges. To ensure that your print advertising is a complete success, we would like to provide you with five basic tips.

1. CRM & database maintenance

To ensure the smooth running of a mailing campaign, a well-maintained customer database is the be-all and end-all. A misspelled name or a number error in the date of birth can quickly annoy customers. Mistakes should also be avoided in the timing of the first and last customer contact so that the print mailing can be sent out at the right time.

2. The right timing, the right frequency

Both timing and frequency have an impact on the success of your print mailing. For example, if you contact them too frequently, you run the risk of your customers becoming annoyed with the mailing and adopting a rejection attitude towards your brand. For this reason, varied print mailings should be sent out at regular intervals of four to six weeks. For special occasions, such as birthdays or customer anniversaries, print messages of this type have also proven successful in the past.

3. Distinctive colours & fonts

Print mailings are already convincing with a unique design. The secret lies in a unique interplay of colour and font, which should reflect the brand identity of a company. Consequently, you benefit from an unmistakable recognition value of your brand, which anchors itself faster and better in the minds of your customers. Additional colours should always fit into the overall picture of the print mailing. Otherwise, customers will find it difficult to identify your brand.

4. Convey the core message with text & images

When creating print mailings, texts should be precise and brief. Customers should be able to grasp the core message in a few seconds without having to read a long text. Meaningful images and graphics are helpful here. If a product or service requires more explanation, the image-text proportion can of course vary.

The only important thing is to include a call-to-action and the corresponding response element. This is because they encourage the recipient to take action and thus form the bridge between the digital and analogue worlds. In addition, response elements make it easier to track the success of the campaign.

5. Quality instead of quantity

Print mailings should also be well thought out and attractively designed. Quality always comes before quantity. So don't skimp on the exclusivity of your mailing design. It is also important to avoid sending the print mailing to all customers. A select group of customers is enough to get the message across effectively. Invest sufficient time and money in high-quality materials and flawless printing.

6. Cross-media marketing mix

Now this does not mean that digital advertising measures should be completely dispensed with. On the contrary, well thought-out and regular mailing campaigns offer a complement to classic online advertising, with which you can offer your customers an outstanding, multi-sensory 360° brand experience. So use the synergy effects of your print and online advertising measures and design your message transparently across several channels!

Unusual ideas for print mailings as an advertising method

Creatively designed print mailings make an impression and are remembered for a long time. Now the question arises as to how this can be achieved. We offer you numerous options that give your print message the right framework. However, you should first be aware of what the advertising message should say and how you can best reach your target group with print mailings.

Card mailings with attractive design options

Print mailings in card format are a great way to get your message across. They are not only convincing in terms of price, but also offer the ideal framework for a clear presentation of relevant information. Both our postcards and folding cards feature high print quality on fine 170-750 gsm paper and can be designed with your logo on the front as well as many other desired motifs. Decide on the size and colour of the motif and put your individual letter on glossy, matt or textured paper. Your customers will love it! If you want to add a finishing touch, send the print mailing in an elegant card cover.

Flap cover mailing with wow effect

Do your customers deserve a special print mailing? Then surprise them with a print mailing in a class of its own. Impressive effects created by special unfolding techniques ensure that even the most demanding customers perceive your advertising message with all their senses. Creatively designed mailing envelopes, slip and pillow boxes already catch the eye at the letterbox and arouse the recipient's curiosity. Fill them with selected company gifts or treats and leave your customers a greeting of a special kind. A wide variety of formats, shapes and finishes give you the opportunity to make your print mailings even more special.

Slipcase mailings - the superstars among print mailings

Print mailings in the form of slip-in boxes are just as intriguing. Due to the special folding technique, the recipient must actively pull out the contents. Only in this way is it possible for them to read the advertising message. Slipcase mailings are particularly suitable for birthdays or for acquiring new customers, but offers and product samples can also be appropriately advertised in this way. Whether made of offset, recycled or kraft cardboard - as your specialist for individual print mailings, we recommend wrapping the slip-in boxes with a high-quality finish that gives your print message a particularly high value. Choose between 300 and 400 gsm cardboard and send us your design requirements. We will produce a unique print mailing to match your advertising message so that it will also make a successful comeback in your company!