The power of a good contrast
A logo must always work in its black-and-white version. The reason? Simple. So it gives a good image of your company in faxes, photocopies and printed material rather than just on high-quality print.
The opposite, however, is also a challenge. Making B&W logos look as good as coloured ones in high quality print is not an easy thing. B&W logos must come with clean lines and clear surfaces because they must stand out from the rest without the support of colors.