It's not about the money!
What would you do if you could live life as you want? Would you live it for the money or would you live it on the basis of enjoying it? In a very inspiring short video Johnnie Walker suggests that you go for the latter and live your life as a quest for unique experiences worth much more than money. Fair enough, it is marketing in the end, but it does seem to be an outstandingly good message.
And it has Jude Law in it! Awesomeness guaranteed!