Print Media in Tourism

In times of the Internet and the constant exposure to visual treats it is harder to get people’s attention with “simple” print material. You have to go beyond the bland display of facts to make a difference. This is especially true for the tourism industry. Consumers can’t sample a tourism product and need to be convinced on an emotional level.

Below we show you some great examples of how tourism destinations and carriers overcame these challenges with creative and memorable tourism print ads.

1. Tourism Destinations

Adverts for destinations mostly come with breathtaking pictures of their landscapes since photographs have the most appealing effect on the viewer like it can be seen in the Australia advertisement. Combined with a smart slogan these ads can be very effective. However, the poster from Powder Mountains proves that even simple graphics can accomplish the same.

2. Carrier

These advertisements speak for themselves. Pointing out the beauty of life and holidays these carriers make you want to go on vacation right now to relax and discover new places.

3. Innovative Print use

It’s not only about the content of the prints but increasingly about the presentation. Small changes in placing them can sometimes have a big impact like TMF-Travel showed in their campaign below. If sexist or not remains to be seen, but the idea provoked discussion.

Another trend we featured lately is including QR-Codes on flyers, in magazines and on posters which can be scanned with most smartphones. They usually are linked to a website with further information or interactive content. Look at Wyoming tourism, which came up with a retro-looking flyer stating the most important facts and a QR-Code with a surprisingly convenient integration.
The German portal easycheck embedded a heart in their QR-Code, saying „We love your recommendation“. Any questions?

Do you think it’s necessary to go to such means to attract people’s attention?

LS/SdP