Fantastic Delites Ad „Delite-o-matic“ | Video of the week

Clemenger BBDO built a vending machine to see how far people would go for a box of Fantastic Delites.
It’s a simple concept.The machine gives instruction and people have to follow the instruction to get a free box of Fantastic delites. The first proband is an old lady who has to push the button 100x. The more persons try it the more difficult it gets. A young lady has to push the button 5000x to receive a free Delites box. As long as people receive a reward they seem to be willing to do a lot of weird things in public. They dance like robots, bow to the almighty one or jump on one feet but at the end they’re all proud to get a box of Fantastic Delites.

How far would you go?