Share Kleenex Care – Social Experiment | Video of the week

What if a simple tissue could make a huge difference between a lonely moment and a true gesture of solidarity? Having a cold, sneezing, sniffling, looking for an handkerchief… and not finding it, are real wintery aspects and usually make us feel weak and alone. However, it is in this embarrassing, but natural, moment that a spontaneous act can make you feel better.

Through that experimental video, the famous tissue brand Kleenex emphasizes the generous attitude of helpful people. A comedian/accomplice sneezes and immediately searches for a tissue in her purse on various public spaces. See the different behavior of people around her who have had free sample of packet of tissues Share Care and those who have not.