McVitie’s Sweeter Together – The Crane Driver | Video of the week

In this very touching advert, we are invited to step into the story of a crane driver. Isolated in the high tower from where he has to operate, he doesn’t get the chance to spend time with his other colleagues and struggles to get anyone’s attention – except for a few birds. However, like in every good story, we are quickly reminded that we are never truly alone as life is definitely sweeter together!