Flags and beach flags

Flags and beach flags are far more than just decorative elements - they are powerful tools for modern corporate branding. Whether at trade fairs, events or in front of the company building, they attract attention and communicate the identity and values of a brand in a simple, visual way. With a well thought-out design, robust materials and proper care, they offer a long-lasting and effective way to spread messages and create a strong presence.

Flags and banners: Contemporary tools for effective corporate branding

Flags and flags are still a contemporary and effective tool for companies to create visibility and brand presence. They are ideal for use at events, trade fairs, in front of company buildings or in sales areas to attract attention and radiate professionalism. They are attached to a flagpole or poles using eyelets, loops or carabiners, for example.

Important messages: Flags convey a company's identity, values and message in a concise and visual way. They show presence, create recognition and can arouse emotions such as pride or a sense of belonging.

Materials: Flags are made of robust and weatherproof materials such as polyester or nylon, which are suitable for outdoor use. They are lightweight, durable and allow for colourful printing. Satinised or recycled material can also be used for particularly high-quality models.

Flags are flexible in use and a durable option for effective branding - so absolutely contemporary! Some flags have reinforced edges to increase durability and double-stitched hems.

Care of flags:

Regular care is essential for flags to retain their colours and texture:

• Notes: Always follow the care instructions
• Cleaning: Flags should be washed depending on the degree of soiling. Hand washing or a gentle machine wash with a mild detergent is recommended. Avoid aggressive chemicals and bleaching agents.
• Drying: Allow the flag to air dry to protect the material.
• Inspection: Check it regularly for damage such as tears or frayed edges.

Extend service life:

• Protection from extreme weather: take the flag down in strong winds, thunderstorms or snow to prevent material wear.
• UV protection: If possible, choose UV-resistant material to reduce fading caused by sunlight.
• Storage: When not in use, the flag should be stored clean and dry in a sheltered place.
• Repairs: Small damages such as tears should be sewn or reinforced immediately before they become larger.

With good care and proper handling, you can significantly extend the life of a flag and preserve its visual impact.

To correctly create a flag file for printing, the following steps and details are crucial:

As always, check the print configuration data sheet before creating the file to avoid any surprises.

1. structure of the file:

• File format: Use PDF for optimum results.
• Colour space: Make sure that the file is created in the CMYK colour space.
• Resolution: The resolution should be at least 150 dpi, ideally 300 dpi, to ensure a sharp result.
• Scale: Work either at original size or at a scale clearly defined in the data sheet, e.g. 1:10.

2. bleed:

• A bleed allowance of 3-5 mm is normally sufficient to compensate for inaccuracies when cutting. You can find more detailed information in the data sheet.
• Design the file so that important elements such as logos or text do not fall within the bleed area.

3. take the hem into account:

• Plan additional safety margins for the hem, as this is often lost through sewing or fastening. Depending on the flag format and fastening, this area can be 2-5 cm. Important design elements should remain outside the hem area.
• Make sure that the background extends beyond the hem to ensure a complete, seamless design.

4. check the print file:

• Check the file for errors and use a print preview.
• Delete unnecessary elements, layers or effects that could interfere with the printing process.

Step-by-step guide: Putting up a classic flag in front of your shop

Putting up a classic flag in front of your shop is perfectly feasible, but there are a few aspects to consider. Here are the most important steps and tips:

1. choosing the flagpole:

• Choose a pole that is sturdy and weather resistant. Aluminium or stainless steel are good options.
• Consider the height of the pole: It should be visible but not overpowering to the surroundings.
• Consider whether you want a mobile mast (e.g. with a base) or a fixed mast.
• Mobile pole: These are easier to set up as they have a base that is often weighted down. They do not require fixed ground anchors.
• Permanently installed pole: Requires stable anchoring in the ground, usually in the form of a concrete foundation. In such cases, professional help may be useful to ensure that the pole is installed straight, secure and durable.

2. location:

• The location should be clearly visible and free of obstructions, such as trees or buildings that could obscure the flag.
• Ensure that there is sufficient space to facilitate the insertion or hoisting of the flag.

3. attach the flag:

• Attach the flag securely to the eyelets or loops on the pole. In most cases, rope hoists are integrated so that you can easily raise and lower the flag.
• Check regularly that the attachment is stable, especially in strong winds.

No professional help is required for a mobile mast; installation is relatively simple. However, if you choose a fixed pole and require a concrete foundation, it is advisable to call in a professional to ensure safety and stability.

Beach flags: Flexible and contemporary public image

In addition to the classic flags beach flags offer a versatile alternative.

Use of beach flags: Companies use beach flags primarily for promotions, trade fairs, events or as signposts. They are eye-catching and ideal for attracting attention, presenting brand messages or advertising sales promotions - whether in front of shops, at festivals or outdoors.

Handling: Beach flags are lightweight and easy to transport. They are easy to assemble: they consist of a flexible pole and a printed fabric panel that is stabilised by a ground bracket. Thanks to their light weight and weatherproof material, they are suitable for both indoor and outdoor use. They can be set up and taken down in a few simple steps.

Beach flags are printed on hard-wearing, weather-resistant polyester with B1 fire protection certification and offer a long service life. Matching accessories such as a base plate or base cross made of robust fibreglass are available, with a water bag providing additional stability from a certain flag height.

Mini beach flags are compact and decorative versions of classic beach flags that are particularly suitable for indoor use. They are small, handy and ideal for table presentations, shop windows or trade fair stands. Their hemstitch usually remains black, while the rest can be custom-printed. Mini beach flags offer a practical way of elegantly presenting messages and brands in a small format.

Designing beach flags: How to create effective visual brand messages

Clear messages: Content should be simple, concise and easy to read from a distance.

Brand-compliant: Use brand colours, logos and matching fonts to ensure recognition.

High-quality look: Choose appealing graphics, high-contrast colours and professional print quality.

Weatherproof: Make sure that the material is UV-resistant and robust so that the flag leaves a positive impression whatever the weather.

Beach flags and flags are a contemporary and efficient means of corporate communication thanks to their versatility and impact!

Beach flags are available in various types and shapes to meet different requirements and areas of application.

Here are the most common variants:

Types of beach flags:

Standard beach flags: Classic models for general advertising purposes.

Premium beach flags: Made of high-quality materials for longer durability and intensive use.

Outdoor beach flags: Specially designed for outdoor use, robust and weatherproof.

Event beach flags: Ideal for trade fairs, conferences or events.

Shapes of beach flags:

Drop shape (drop flag): The upper side is rounded, reminiscent of a drop. Particularly stable in windy conditions.

Wing flag: A shape with straight edges and a rounded tip, versatile in use.

Sail shape (feather flag): Elegantly curved shape, reminiscent of a feather or sail.

Square shape: Rectangular flags for more printable area and clean lines.

Choosing the right beach flag depends on your intended use, the environment and the desired effect. Each shape offers an individual presence and emphasises your message visually.

In conclusion, flags and banners are not only classic symbols but also modern tools for strong corporate branding. With their versatility and flexibility, they are perfect for conveying messages in a visually appealing way and building an emotional bond with the brand. Whether at the company headquarters, at events or on the sales floor - their impact remains undisputed. With professional design, high-quality materials and the right care, companies can ensure that their flags and banners serve as effective branding solutions in the long term and leave a lasting impression.