Innovative outdoor advertising
In today's digital era, companies must use creative and eye-catching outdoor advertising to attract potential customers' attention. In this blog post, we examine successful examples such as gazebos, customer stoppers, and deckchairs and show how companies can increase their visibility.
Innovative outdoor advertising: focus on pavilions, customer stoppers and deckchairs
Although online marketing plays an important role, traditional advertising methods in public spaces remain significant. In this blog post, we examine examples of successful outdoor advertising.
Pavilions: Versatile outdoor advertising platforms
Definition and possible uses
Pavilions are canopies or tents often used at outdoor events, trade fairs, festivals, and markets. They offer protection from the weather and serve as a platform for brand presentations and advertising messages. Pavilions are easy to transport and quick to set up, making them a flexible solution for various events.
Examples of pavilion advertising
Trade fairs and exhibitions: Companies use pavilions to present products and services. Printing the company logo and attractive graphics on the pavilion walls attracts visitors' attention.
Festivals and concerts: Pavilions serve as information stands, sales stands or chill-out zones at music festivals and other significant events. Eye-catching designs and colours ensure that the pavilion will be remembered.
Sporting events: Pavilions can be used at sporting events as bases for brand partnerships and sponsorship activities. They offer space for promotional gifts, games, and interactive experiences.
Design tips
Branding: Use eye-catching colours and large, easy-to-read fonts to make your brand visible.
Interactive elements: Incorporate interactive elements such as screens, product demonstrations or competitions to engage visitors.
Weatherproof: Ensure the pavilion is weatherproof and can be used in all weather conditions.
Customer stoppers: Effective eye-catchers in the street scene
Definition and possible uses
Customer stoppers, also known as display stands or A-boards, are double-sided advertising signs placed in front of shops, cafés, or restaurants to attract passers-by's attention. They are ideal for advertising special offers, promotions, or events.
Examples of customer stopper advertising
Retail: Shops use customer stoppers to advertise current offers or discount campaigns. A well-designed customer stopper can attract footfall into the shop.
Gastronomy: Restaurants and cafés place customer stoppers to advertise daily specials, menu specials, or happy hour promotions. A creative slogan or an appealing picture can whet passers-by's appetites.
Service companies: Hairdressers, gyms and other service providers use customer stoppers to highlight their services and special offers.
Design tips
Creative messages: Use humorous or catchy slogans to attract the attention of passers-by.
Visual stimuli: Integrate appealing graphics or images that emphasise your message.
Flexibility: Use customer stoppers with interchangeable panels to regularly update your advertising messages.
Deckchairs: Relaxed outdoor advertising media
Definition and possible uses
Deckchairs are comfortable in parks, on beaches, or at outdoor events. They offer a unique opportunity to communicate brand messages relaxed and unobtrusively.
Examples of deckchair advertising
Beach promenades: Deckchairs can be printed with brand logos and advertising messages on popular beaches. Sunbathers relaxing on the deckchairs will inevitably come into contact with the brand.
City parks: In city parks or green spaces, deckchairs offer an opportunity to provide residents with a relaxing place to sit and place advertising at the same time.
Festivals and events: At music festivals or outdoor cinema events, deckchairs are a welcome seating option. Printing brand logos on the chairs ensures that the advertising will be remembered.
Design tips
Comfort: Make sure the deckchairs are comfortable and stable to promote a positive association with the brand.
High-quality printing: Use high-quality printing processes to ensure the advertising message remains legible even with intensive use.
Creative design: An original and colourful design can increase the appeal of the deckchairs and generate more attention.
Further examples of effective outdoor advertising
Transport advertising:
Advertising on public transport such as buses, trams, taxis and vans reaches a broad and mobile audience. This form of advertising is particularly effective as it is visible in different neighbourhoods and even cities. The mobility of the advertising medium ensures that it remains in the memory for a long time.
Bus and railway station shelters
Advertising at bus and railway stations reaches many people waiting for their bus or train. This advertising method provides a captive audience who can view the message at leisure.
Guerrilla marketing
Guerrilla marketing involves imaginative and unusual advertising measures in public spaces. Examples include street art, flash mobs and unconventional, eye-catching and memorable installations. The aim is to stand out through surprise effects and originality.
Event Sponsorship
Sponsoring regional events or trade fairs can be an effective method of raising a company's profile. It allows companies to contact potential customers directly and present product samples.
Summary
To summarise, outdoor advertising comes in many forms and offers companies numerous opportunities to present their brands and messages. Pavilions, customer stoppers, and deckchairs are effective advertising measures in public spaces. Through creative and well-thought-out outdoor advertising, companies can reach a broad target group and increase their visibility.
The correct form of advertising depends on the campaign's specific objectives and target group. Clear and appealing advertising messages are essential to arouse potential customers' interest. With the right strategies and creative ideas, outdoor advertising can be an extremely effective tool in a company's marketing mix.