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Advertising column posters

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Advertising column posters printing

Posters for advertising columns or blueback posters are an irreplaceable outdoor advertising medium, even in the age of digital advertising. There probably isn’t a single city centre in the country where the classic advertising column cannot be found. At print24.com, you can have advertising column posters printed professionally. All you need is your print file. You can start your order online at any time!

What would outdoor advertising be without the advertising column? The product, which was created more than 150 years ago by E. Litfaß in Berlin, is today as effective as ever. Advertising columns worldwide are still covered with advertisements and announcements for events, trade fairs or conventions. But what has changed since Litfaß’s time is printing technology. Today, with a printing company like print24.com, it is easier than ever before to have advertising column posters printed. All we need is your print file, which you can configure online. Within a few working days, you will receive your finished printed blueback posters, which can then be mounted on your selected advertising columns.

Selected product configuration

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    Classic advertising column formats and other sizes available

    Posters for advertising columns are best printed in the appropriate advertising column format. This ensures that your poster fits perfectly without exceeding or giving away any of your valuable advertising space. Here at print24.com, we can, for example, print your posters in the “4-sheet” or “6-sheet” Litfaß formats, with dimensions of 1,524 x 1,016 mm and 1,800 x 1,200 mm, respectively.


    We can of course also print in smaller formats such as A4 or B1, as well as in landscape formats. Although, of course, these are not the classic advertising column formats. If you have any questions about format selection, please feel free to give us a call or get in touch by email. Our team is at your disposal during our opening hours.

    Your paper options for advertising column posters

    For the classic advertising column posters, poster paper is used. It is also known as blueback paper because it has a blue reverse side. Poster paper at print24.com has a weight of 115 gsm and is wood free. Thanks to their robust nature, the posters are moisture and alkali resistant. These qualities make poster paper perfect for outdoor use.


    If you need advertising column posters for indoor use, you could also have your advertisement or information printed on wood-free, white double-coated printing paper in any of four different weights.

    Print and finish advertising column posters

    At print24.com, we can make even more of your advertising column posters because, in the configuration menu for your print file, there are several different finishing options. Please note that these depend on your paper selection and chosen format.


    You can laminate the surface, apply UV spot varnish to individual elements or have the entire poster surface finished with UV surface varnish. Laminating can be applied in matt or gloss. Hot foil stamping or relief coating are also possible.

    Black, CMYK and custom colours available

    For the printing of your advertising column posters, we use the tried-and-tested CMYK-colour process. A one-colour 1/0 print in black is also possible. In addition, CMYK printing can be combined with custom colours such as Pantone, gold or silver (up to A2).


    Simply select the desired Pantone colour in the configuration menu. By using custom colours, you can add additional colour accents and print logos and corporate designs as accurately as possible.

    We would be happy to create further advertising products for you, such as pop-up stands, beach flags or pavement signs.

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